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SHOP AUROBOROS MERCHANDISE
LIVE ON JUNE 12TH AT 11:20 AM BST, AUROBOROS MAKES HISTORY AS THE FIRST BRAND TO PRESENT A SOLELY DIGITAL READY-TO-WEAR COLLECTION AT LONDON FASHION WEEK'S DISCOVERYLAB, SUPPORTED BY THE BRITISH FASHION COUNCIL.
THE FILM SHOWCASE FEATURES A PHYSICAL MODEL WEARING THE INAUGURAL BIOMIMICRY DIGITAL READY-TO-WEAR COLLECTION STYLED BY AUROBOROS'S FIRST DIGITAL FASHION STYLIST, THE INTERNATIONALLY RENOWNED SITA ABELLAN.
AUROBOROS AND THE INSTITUTE OF DIGITAL FASHION ARE PROUD TO PARTNER FOR LONDON FASHION WEEK. THIS PARTNERSHIP INCLUDES THE ACTIVATION AND RELEASE OF THE 'VENUSTRAP' DRESS FROM THE BIOMIMICRY COLLECTION, ACCESSIBLE VIA QR CODES ACROSS BILLBOARDS AND POSTERS THROUGHOUT THE CITY OF LONDON THIS JUNE.
The Venustrap Dress In the Making
AUROBOROS:
FIRST DIGITAL STYLIST:
@SITABELLAN
SITA ABELLAN IS A SPANISH MULTI-HYPHENATE DJ, DESIGNER AND MODEL WHO’S PERFORMED AT THE BIGGEST CLUBS AND FESTIVALS AROUND THE WORLD, SHARING LINEUPS WITH SOME OF DANCE MUSIC'S BIGGEST PLAYERS LIKE THE MARTINEZ BROTHERS, SETH TROXLER AND BLACK COFFEE. BEYOND DJING, SITA'S ICONIC FASHION SENSE AND OUT-THERE PERSONALITY SEEN HER STYLE + LENS STARS LIKE KIM KARDASHIAN AND J. BALVIN, AND CREATE HER OWN JEWELRY LINE LILITH, SUPPORTED BY THE LIKES OF ROSALIA, BILLIE EILISH, WINNIE HARLOW, JORJA SMITH, AND MANY MORE.
SITA ABELLAN PHOTOGRAPHED BY CARLOS DARDER
STYLED BY SITA ABELLAN FOR LONDON FASHION WEEK
“THE COLLECTION IS BEAUTIFUL AND I ADMIRE ITS INTRINSIC ELEGANCE AND SOPHISTICATION, IT IS FASCINATING THAT IT IS REAL HIGH FASHION BUT LIVES ONLY IN THE DIGITAL REALM.”
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